New Wegmans draws near-record crowds
Before the new Wegmans in Midlothian, VA ever opened its doors, 24,000 people had signed up for its rewards card. According to reports, the store’s lot was completely full before it officially opened for business this past Sunday. When all was said and done, the grand opening was the third largest in the family-owned chain’s history.
Ex-pats from Wegmans’ home base of Rochester, NY were able to pick up delicacies, such as Zweigle’s red and white pop open hot dogs that they left behind when they moved to Virginia’s capital region. Customers were also able to find plenty of options from local farmers and food suppliers, a key feature of all Wegmans.
When all was said and done, Wegmans concluded that the day was a success, although in typical form, management refused to provide details on just how successful.
“We are elated with the Midlothian opening. It was a smooth opening by every measure we look at, and the store is very busy today,” Jo Natale, vice president of media relations at the chain, wrote in an email to the Richmond Times-Dispatch on Monday.
In other news, Wegmans was ranked seventh in the 2016 Temkin Experience Ratings survey. The survey asks 10,000 consumers across the U.S. to rank their experience with various retailers. Wegmans was the only supermarket chain to see its score improve from 2015.
- Midlothian Wegmans third largest store opening for the Rochester, N.Y.-based grocer – Richmond Times-Dispatch
- What to expect from the Wegmans that ‘will change the market’ – WTVR
- Publix and H-E-B Earn Top Customer Experience Ratings for Supermarkets – Temkin Experience Ratings
DISCUSSION QUESTIONS: What is it about Wegmans that draws such large crowds whenever the chain opens a store in a new market? How is the chain able to sustain the enthusiasm of its customers well after its grand openings?