New Technology Promises Stink Free Clothes
Are deodorant brands going to go the way of the buggy whip?
Odegon Technologies, a company out of the U.K., has developed iron-on fabric tags designed to fight body odor. Yep, forget about white residue on your clothes and your sweat outlasting the deodorant, these babies are touted as being “the only inert, non-allergenic, odorless, long lasting, base neutral, environmentally friendly solution to body odor … free from chemicals” and fragrance free.
DeOdour Tags, as they are known, come available in three sizes and colors, and evidently can be incorporated into the manufacturing process as a selling point for clothing brands. The soft tags are made from “a special nano-porous material that traps odour molecules,” according to the company. They remain effective for the entire life of the garment, regardless of how many times they are put into a washing machine or dry cleaned.
According to a report by Springwise (a RetailWire fave), “Odegon (short for ‘odor gone’) is now seeking established importing, marketing and distribution companies to help promote and distribute its products around the globe.”
- About Us – Odegon Technologies
- Ironed into clothes, nano-porous fabric tags neutralize body odor – Springwise
Discussion Questions: How will odor fighting nano technology change the personal care and apparel industries? Do you see other types of nano technologies seriously changing other product categories, as well?