New Cola War Breaks Out
It’s been a long time, but Coke and Pepsi are back at it
again. The cola wars, this time with a zero calorie angle, are on.
sparked the new conflict with the release of its “Diner” commercial
showing a driver for Coca-Cola drinking Pepsi MAX instead of Coke Zero.
“Doesn’t a fight require two sides? As far as we can tell, the two drivers
in this ad may be the only remaining Pepsi MAX drinkers,” Coca-Cola North
America spokesperson Scott Williamson told The Associated Press.
may not be willing to fight with Pepsi on this one as its Coke Zero has sales
roughly five times its much smaller rival.
“We think now is the time to start banging on the drum, on the fact that
we believe we have a great tasting, zero-calorie soda and we’re ready to take
on the competition,” Pepsi spokesperson Melisa Tezanos told the AP. “
Hobart, chief marketing officer of the sparkling brands division of PepsiCo,
told The New York Times, “People love the cola wars.
People identify themselves in many cases as ‘I’m a Pepsi person’ or ‘I’m
a Coke person.’ The rivalry is just a very integral part of our heritage
for both Pepsi and Coke.”
Discussion Questions: Will Coke and/or Pepsi benefit from a new cola war?
Who won the previous one?
- Pepsi reloads famed ‘Diner’ ad for new cola war – The Associated Press/MSNBC
Fires a Salvo to Restart the Cola Wars – The New York Times