More Shoppers Head to Target, Fewer Go to Walmart
A higher percentage of Americans shop at Walmart than Target.
But, according to new research, the number of people shopping at Walmart this
holiday season is down pretty substantially from last year while those going
to Target are way up.
According to a survey of 1,000 consumers by America’s
Research Group, 20.6 percent of consumers have headed to Target since Black
Friday compared to 13.9 percent for the same period last year. At Walmart the
number dropped from 43.8 percent in 2009 versus 32.7 percent this year.
"The Walmart news is big news. Americans have stopped shopping Walmart
in droves and are suddenly heading out to Target," said Brit Beemer, founder
and chairman of the research firm, said in a statement. "This is a big surprise
as well. One reason may be that Target has done a better job of advertising
their offerings, thus
making them a lot more appealing. And Americans love the trendier approach
to clothing at gift-giving time. They are also offering new, innovative ways
that consumers can spend less."
"Walmart is not doing very well with its apparel this year," Mr.
Beemer, told the Pioneer Press. "I’ve said the first part of Christmas
was going to be big-ticket items, primarily electronics, where Walmart really
excels. But after that, consumers are going to go to other things."
Discussion Questions: What do you make of the Target and Walmart findings
of America’s Research Group?
- Survey: Target besting rival Wal-Mart this holiday season – Pioneer Press
- According to Britt Beemer’s ARG/UBS Christmas Forecast Out Today Americans
Continue to Break Forecast Records As Never Before!! – America’s Research
- Retail researcher says shopping up at Target last weekend, down at Wal-Mart
– The Oregonian