M’m, M’m Organic

Discussion
Oct 16, 2003
George Anderson

By George Anderson


The Campbell Soup Company has announced it is launching its first certified organic product,
Campbell’s Organic Tomato Juice in 46-ounce plastic bottles.


“Campbell recognizes the tremendous growth in organic products and as the number one national brand, we wanted to expand our offerings to give consumers an organic option within
the tomato juice category,” says Sean Connolly, Vice President/General Manager of Campbell’s Beverage Division. “We are very excited about the opportunities that this new product
represents.”


Campbell’s expects to have its Organic Tomato Juice in national distribution in November. The suggested retail price is $2.69.


Moderator’s Comment: What are your thoughts on Campbell’s entry into the organic foods area?


Please tell us that Campbell’s Organic Soups are not far behind. [George
Anderson – Moderator
]

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