By George Anderson
Universal Studios is joining Sony, Disney and Twentieth Century Fox in announcing it will release movies designed to play on Sony’s PlayStation
Portable (PSP) gaming device.
The studio announced it will initially release widescreen versions of “Assault on Precinct 13,” “The Rundown,” “Van Helsing,” “Dawn of the Dead:
Unrated Director’s Cut,” “The Chronicles of Riddick: Unrated Director’s Cut” and “The Fast and the Furious,” on Universal Media Disc (UMD).
A report by The Associated Press said Fox will release “I, Robot,” “Napoleon Dynamite” and “Dodgeball: A True Underdog Story” for the PSP
Moderator’s Comment: What does the increasing emphasis of portability in entertainment and other products say about consumers? What are the implications
for retailers and others marketing to consumers?
We remember when it was unusual to see a car with a video screen pointed towards the back seat. Now, it’s become almost standard equipment (from the standpoint
of consumers with kids, especially small ones) on most SUVs traveling the roads around this part of New Jersey. –
George Anderson – Moderator