Metro Nixes RFID Chip in Loyalty Card

Mar 01, 2004
George Anderson

By George Anderson

The German retailer, Metro Group, is replacing 10,000 loyalty cards it gave to customers with new ones after receiving complaints about radio frequency identification tags embedded
in them.

Privacy advocates objected over the use of RFID in the cards, saying they would allow stores to track customers in an Orwellian fashion when they shop.

Metro spokesman Albrecht von Truchsess said, “There are concerns about having customer cards with RFID chips. We have to take them seriously and discuss them. With such an emotional
debate going on, we said it’s just not worth it.”

Moderator’s Comment: Will RFID ever get beyond the objections of consumer privacy advocates
to be used in the front of the store as well as the backroom?
Anderson – Moderator

Please practice The RetailWire Golden Rule when submitting your comments.

Join the Discussion!

Be the First to Comment!