Meijer’s Online Grocery Knows No Borders
Maybe there is something to online grocery after all. While
it seems as though no conversation about online grocery can take place without
raising the specter of Webvan, Streamline and others that have departed, more
and more retailers are taking a stab at it, the most recent being Meijer.
The retailer announced the launch of MeijerDoorstepGrocer.com, which
features roughly 5,000 name brand and private label items in multi-pack and
bulk sizes. The service, with shipping charges starting at $7.95, is available
to consumers in all 50 states as well as international destinations.
“To our millions of loyal customers over the years, Meijer has long been
associated with higher standards and lower prices,” said Rick Keyes, executive
vice president of supply chain operations and e-commerce for Meijer, in a statement. “We’re
confident that new Meijer shoppers from well beyond our Midwest region, as
well as Meijer fans who live outside our footprint, will enjoy Meijer’s offerings
once they experience MeijerDoorstepGrocer.com.”
Meijer, which launched
Meijer.com in 2007, told The Grand Rapids Press that
50 percent of its current orders come from outside the company’s Midwest base.
The company began selling non-perishable grocery items in bulk sizes on the
site in 2008.
“We’ve seen a lot of interest on e-commerce from California, Florida
and states you wouldn’t think of,” Frank Guglielmi, a spokesperson
for Meijer, told the paper. “We think there is real opportunity with
the fans of Meijer who live in other parts of the country to be able to shop
for Meijer products.”
Meijer said it expected to offer some of the sales prices
on items in its stores through its online grocery service, as well. The company
is currently offering a 10 percent discount on orders exceeding $100 through
- Meijer Launches New Online Grocery Delivery Service – Meijer/PRNewswire
- Need a cup of sugar? Meijer launches website shipping non-bulk groceries worldwide
– The Grand Rapids Press
Discussion Questions: Do announcements that retailers, including Amazon, Alice.com, FreshDirect, Publix and Meijer, are expanding their online grocery products businesses make you more optimistic about the viability of such services? Is there a model currently being used that you think is the best of the bunch?