McD’s Olsen Twins Promo Faux Pas

Sep 17, 2004
George Anderson

By George Anderson

Here’s one to be entered under the “What the heck were they thinking?” category.

McDonald’s in France is running a Happy Meals promotion featuring the Olsen twins, Mary-Kate and Ashley.

As anyone who has stood in a supermarket checkout line knows, Mary-Kate spent time this summer in a treatment facility for an eating disorder.

A representative for the twins told a New York Daily News’ gossip column, “This was a promotional deal that was in the works for a very long time. We don’t feel that Mary-Kate’s problem is anything to be ashamed of, so there was no reason to make a change.”

The meals, reports the Associated Press, come with an Olsen twins photo album, denim bag or a crayon box.

Moderator’s Comment: What is your reaction to the McDonald’s promotion featuring the Olsen twins? Do you think that Mary-Kate’s problems with an eating
disorder will undermine the effectiveness of the promotion?

Let the Mary-Kate super size jokes begin.
George Anderson – Moderator

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