Marsh Gets Out of Home Delivery

Jan 27, 2003
George Anderson

By George Anderson

Marsh Supermarkets announced that it is closing its Fresh Express home delivery service.

“Due to a substantial increase in technology cost from our vendor over the past year, we have made the difficult decision to close our delivery service and streamline our support structure to focus our energies on our core business of supermarket operations,” said Don E. Marsh, chairman and CEO in a statement released by the retailer.

Joe Lackey, president of the Indiana Grocery and Convenience Store Association credited Marsh with being a retailing pioneer. Mr. Lackey told The Indianapolis Star, “They take risks. They take chances. They are constantly looking for ways to better serve their customers. Sometimes it may not work, and that’s OK.”

Moderator’s Comment: What are your thoughts on Marsh’s
decision to close its Fresh Express service? Is home delivery of groceries a
viable service in the US?

Anderson – Moderator

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