Mapping Apps to Go Indoors
Many consumers are using mobile devices and/or GPS devices to track down
a particular restaurant or other landmark. Soon,
consumers may be able to do pretty much the same inside of their favorite stores
with apps that lead them directly to the products they are looking for. Things
could get pretty slow at the customer service desk.
Meijer has just announced that it is testing an application for
the iPhone and Android devices that will help shoppers in its huge store find
more than 100,000 items it stocks. In addition to its tracking capabilities,
the Meijer “Find-it” app
will also provide shoppers with updated information on weekly specials and
promotions available in the store.
The retailer selected four Michigan supercenters
for the initial pilot including two in Grand Rapids and one each in Gaines
Township and Grandville.
“Meijer is always looking for ways to improve our customers’ shopping
experience,” said Elizabeth Wilson, online/mobile marketing specialist for
the chain, in a press release. “So we are truly excited to introduce technology
that not only continues our company’s tradition of innovation, but helps
makes shopping more convenient and fun for our customers.”
of the most common questions every retail associate hears is ‘Where can I find
the…,'” said Jon Croy, co-founder and VP,
business development for Point Inside, the company that co-developed the app
with Meijer. “Saving
time, enabling self-service, and making sure shoppers don’t leave the
store without finding what they need is a win-win for both shoppers and retailers.”
Discussion Questions: Will product location applications for in-store use
become common in the future? Will these types of apps lead to improved compliance
on the part of retailers? What effect will it have on the customer experience?
Industry-First: Shoppers Can Precisely Locate Items In-Store on their Phones
with Meijer’s Free ‘Find-it’ App – Meijer/Point Inside/PRWeb
- In-Store Mapping, Search Got Started – GPS Business News
Debuts Mobile App That Implements Indoor Positioning Systems – The