Macy’s Gets Boost From Dot-Com Biz
There were a few reports around the holiday season noting that
chains were releasing total sales figures but not identifying the contribution
online was making to the top line. Many thought this especially puzzling
considering the marketing efforts that many were making to drive business online.
January sales figures are coming in and at least one company, Macy’s Inc.,
is shown to have benefited from its online efforts with sales of Macys.com
and Bloomingdales.com jumping by a combined 23.9 percent for the month. Total
same-store sales for Macy’s two chains were up 3.4 percent in January.
Online sales were up 26.6 percent in the fourth quarter for the two
sites, improving same-store performance by 0.7 percent during the period for
Discussion Questions: What do you take away from
the contribution that Macys.com and Bloomingdales.com are making to the
total business? Should department stores, in particular, be putting greater
emphasis on thier online strategies?
- Macy’s, Inc. Same-Store Sales up 3.4% in January – Macy’s, Inc./Business
- Macy’s sees January sales jump, raises guidance – Business Courier of Cincinnati