Macy’s Cans Gift Wrapping Department
If you’re looking to buy a gift in Seattle and have it wrapped, Macy’s may
no longer be your store of choice. The chain has confirmed it is doing
away with its gift wrapping departments in the city.
Macy’s spokesperson Jim Sluzewski told The Seattle Times, “Demand
for gift-wrapping is not what it once was. There was a time not long ago when
you never heard about gifts in bags. Now, in fact, gift bags are the primary
The department store chain has been eliminating gift wrapping departments
from its stores across the country for three years. While it will no longer
wrap gifts for consumers, it is expanding its selection of gift bags for sale
along with wrapping paper and greeting cards.
Kate Newlin, a retail consultant, said she thinks Macy’s is making a mistake
in eliminating gift wrapping because the service helps “differentiate between
going to a department store and getting that human-to-human service, vs. going
online and click-click, you’re done.”
Discussion Questions: Where do you stand on the elimination
of services such as gift wrapping in department stores? Are there other
customer services typically offered in department stores that should either
be eliminated or expanded?