Macy’s and Bloomie’s Seek Retail Technology Edge
Macy’s, Inc. is going all omni-channel and the retailer took the unusual step this week of issuing a press release to announce ways it is testing and deploying various technologies in stores and online to gain a competitive edge in the marketplace.
“We are committed to leading in the adoption of technology that resonates with our customers, recognizing that not every idea will prove to be successful in the long-term,” said Terry Lundgren, chairman, president and chief executive officer of the company, in a statement. “We are using technology in our stores to mirror the online shopping experience, and adding functionality and content online … to ensure Macy’s and Bloomingdale’s are accessible no matter how or when our customers prefer to explore or shop.”
Among the items on Macy’s technology test and/or deployment list include:
- Free Wi-Fi at stores across the U.S.;
- Testing digital receipts in 50 locations;
- Providing associates with tablets in Macy’s and Bloomingdale’s stores to test how the devices can assist in improving customer service;
- Live customer service chats on macys.com and bloomingdales.com;
- Online denim fit technology;
- Beauty Spot cosmetics kiosks.
- New Technologies Enhance Service, Convenience and Customer Engagement at Macy’s and Bloomingdale’s – Macy’s, Inc./Business Wire
- Macy’s adopts new technology in stores and online – Los Angeles Times
Discussion Questions: What retail technologies being tested by Macy’s do you think hold the greatest promise for the company and for other merchants? Is Macy’s unusual in its commitment to use IT as a means to bolster its top line as well as bottom line results?