Loyalty Not in the Cards
By John Hennessy
Biometric payment provider Pay By Touch isn’t content using its technology to speed payment for shoppers and lower transaction fees for retailers. They have ambitions to use
biometric identification to support loyalty programs.
The press release on their recent acquisition of integrated reward program supplier and business process outsourcing solutions provider Capture Resource makes this clear.
“Capture Resource’s intellectual property, customizable loyalty programs, technology and consumer-friendly kiosks bring significant value to Pay By Touch and will help continue to grow our unique loyalty offering,” said John Rogers, founder, chairman, and CEO of Pay By Touch. “Together, our companies’ complementary solutions and expertise will accelerate the growth of Pay By Touch and help our customers boost their bottom lines.”
Pay By Touch plans to offer customers interactive gift and reward programs, customized reporting, design, production and Web access services. They hope retailers find value in
advanced information capture technology, database management and other services.
Moderator’s Comment: Are consumers on overload with the number of cards they carry in their wallets or purses? Do biometric programs offer a competitive
advantage in this regard?
A card shredder and bucket for old loyalty cards.
Any retailer considering a move to biometric identification and not including the shredder and bucket is missing a chance to do some damage to loyalty and
even payment programs run by their competitors. It might even be worth offering some kind of reward for destroying a competitive card. –
John Hennessy – Moderator
- PAY BY TOUCH COMPLETES ACQUISITION OF CAPTURE RESOURCE AND IS POSITIONED TO LEAD INDUSTRY IN LOYALTY
– Pay By Touch