Lowe’s Launches Home-Management Tool
Recently, Lowe’s officially launched MyLowe’s, an online tool to help customers manage their homes. The service assists consumers with project management, enabling them to create room-by-room profiles of their homes. It also helps them catalog past purchases, warranties, rebates and other product details. With a MyLowe’s card or key fob, all purchases — in-store and online — are tracked automatically and stored on customer’s online profile. Customers are able to customize their personal version of Lowe’s.com, MyLowe’s.
"MyLowe’s will enable our customers to track and manage their homes all in one place, and it will allow Lowe’s employees to be better equipped to help meet the needs of our customers," said Tom Lamb, Lowe’s senior vice president of marketing and advertising, in a statement.
The first rendition of MyLowe’s will include:
- A tool to enable consumers to create a virtual version of their home, including multiple rooms, floor dimensions, product details and notes.
- Purchase history from all purchase points (in-store, contact center, online and mobile).
- Paint formula tracking after check out. Consumers can quickly recall which color they used to paint a room.
- Access to warranties, rebates and product manuals from product detail pages.
- Ability to set reminders for air filters and other common maintenance items.
- Folders and lists to organize products, projects and ideas.
In an interview with Bloomberg, Mike Brown, chief information officer for the retailer, said the idea for MyLowe’s began nearly three years ago. At the time, he brought two boxes of his personal receipts, appliance manuals and service warranties and told his staff, "Help me manage."
The tool is touted as a huge advancement over Home Depot’s personalized offerings. My Home Depot enables shoppers to sign up for newsletters, make shopping lists and project lists, and check out faster in-store with stored payment information.
"There’s one part (Home) Depot loyalists, one part Lowe’s loyalists," Mr. Lamb told the McClatchy-Tribune. "Everything in between — and it’s a big in-between — is a jump ball. … This is a tie-breaker."
- Lowe’s Launches MyLowe’s–Revolutionary Home Management Tool – Lowe’s
- Welcome to MyLowe’s – Lowe’s
- MyLowe’s Overview – Lowe’s/YouTube
- Lowe’s Upgrades Website, Adds 42,000 IPhones to Spur Sales – Bloomberg News
- Lowe’s starts online assistance service – McClatchy-Tribune/Winston Salem Journal
Discussion Questions: What do you think of MyLowe’s? Will it help it gain a competitive advantage over others in the home improvent channel? Can such services work at retailers outside the home-improvement channel?