Look Ma! No Wires
Americans are going wireless.
That’s according to a new study from the Pew Research Center that shows
56 percent of those going online do so wirelessly using either a laptop
and/or mobile device.
According to Pew, 39 percent
use a wireless network to get online with their laptop and about one-in-three
log on using a mobile phone.
The most significant growth
is taking place with mobile phone users. Just two years ago, fewer than
one-fourth were going online with a wireless connection from a mobile device.
strengthens the three pillars of online engagement: connecting with others,
satisfying information queries, and sharing content with others,” John
Horrigan, associate director of the Pew Internet Project, told the Seattle
Post-Intelligencer. “With access in their pockets, many Americans
are ‘on the fly’ consumers and producers of digital information.”
Half of the
study’s respondents said they use mobile devices (voice, text, email)
to keep in touch with others. Forty-six percent used it to get information.
wireless technology has shot up 141 percent among African-Americans over
the past two years. Thirty-two percent used mobile devices in 2007 and
now the number stands at 48 percent.
How is the adoption of wireless technology by consumers going to change
retailing? What is the next “big thing” coming in wireless?