LivingSocial in Deal with Whole Foods
LivingSocial’s new national deal with Whole Foods is the biggest thing to happen to the daily deal site since Amazon.com.
According to Reuters, consumers will have the opportunity to receive $20 worth of products at Whole Foods for $10. The offer will be cut off once one million vouchers are issued. A similar LivingSocial deal with Amazon in January topped one million vouchers, according to Mashable.
The deal with Whole Foods comes at a good time for LivingSocial on the news of research showing it losing market share to rival Groupon in August.
According to Yipit, LivingSocial’s market share fell from 22 percent in July to 20 percent last month. In terms of revenue, Yipit told The Wall Street Journal that Groupon saw a 13 percent increase in August while LivingSocial declined three percent.
- LivingSocial to run national Whole Foods deal – Reuters
- LivingSocial Sells 1 Million Amazon Vouchers and Counting – Mashable
- Groupon Grabs Market Share From LivingSocial – The Wall Street Journal
- LivingSocial’s Attention-Getting Amazon Offer – RetailWire
Discussion Questions: Are “big” deals such as those made with Amazon.com and Whole Foods the future of daily deal sites such as LivingSocial and Groupon? Will an offer of $10 in savings be enough to draw consumers to Whole Foods who are not regular customers at the chain’s stores?