Linens ‘N Things Brand Returns to Canadian Retailer
Outfitters, a division of Hudson’s Bay Co., will sell a line of Linens
‘N Things branded goods at its 69 stores in Canada beginning next
spring. The home goods retailer shut its doors last year.
agreement, which includes a range of bed and bath, home decor and seasonal
products, extends through 2016 and is projected to generate in excess
of $100 million in retail sales over the term.
licensee agreement marks the re-emergence of the Linens ‘N Things
brand at store level since launching www.LNT.com early
intend to build on and cultivate the vast following of the Linens ‘N
Things brand in Canada,” said Kerry Mader, senior vice president of
Hudson’s Bay, in a statement. “As a highly recognized and trusted brand
it will provide a quality and fashionable alternative ideally suited
for our customers.”
‘N Things, once the largest home goods retailer after Bed Bath & Beyond,
went out of business last year after it failed to find a buyer in bankruptcy.
At a bankruptcy auction in January, Gordon Brothers and Hilco Consumer
Capital won the rights to Linens ‘N Things’ intellectual property.
Gordon Brothers and Hilco also own brand rights to other defunct chains,
The Sharper Image and Bombay Co.
agreement comes as some other defunct store banners refuse to die.
Circuit City came back online as a pure e-retailer in May 2009. Montgomery
Ward returned online in January of this year. Sharper Image is now
selling its branded goods at Macy’s, Bed, Bath & Beyond and Kohl’s
as well as online.
Questions: What do you
think of Linens ‘N Things coming back as a retail brand? Would you
like see other defunct retail names coming back as brands?
- Linens ‘N
Things(R) Signs License Agreement with Canada’s Retail Giant Home Outfitters
– PR Newswire