Kroger’s One-Stop Digital Coupon Center
By Tom Ryan
Kroger last week launched an online digital coupon center that
enables customers to load coupons onto their loyalty-card accounts.
The discount is then automatically deducted at checkout without a paper coupon.
need to establish a Kroger.com account to connect their Kroger Plus Card to
the coupons. At kroger.com/digitalcoupons, they can then search for manufacturer,
Kroger-brand and web-only coupons across 22 different categories as well as
by "Popularity," "Expiration," "Most
Recent" and "Value."
Up to 150 coupons can be put onto a card
at one time. Coupons are generally available within a few minutes but can take
up to an hour before they can be used in the store. They are subject to an
expiration date, typically within six weeks of being loaded to the coupon center.
More than 100 digital coupons are currently available.
Customers are also able
to print a list of their coupons before heading to the store.
giant has been offering digital coupons for more than two years, but previously,
coupons were scattered around its website.
"This new digital coupon center makes it even easier for our customers
to save money," Evan Anthony, Kroger VP of corporate marketing and advertising,
said in a statement. "Our customers asked to make online coupons easier
for them to use and we listened."
Andrea Deckard, a blogger at www.MommySnacks.net who
shares her money saving tips with readers, said in Kroger’s statement: "The
Kroger digital coupon center is a virtual one-stop savings hub. The digital
coupon site is easy to use and makes it easier to save. There are so many brands
offered, but I’m also happy to see coupons available for Kroger items
as well. I particularly like the ability to sort by category, too. I can quickly
Foods’ to see if a digital coupon is available for a brand that’s
on sale, click to load to my Kroger Plus Card and wait for the discount at
Discussion Questions: How would you rate Kroger’s digital coupon website?
What other services or features do you think it could provide to be of even more
value to Kroger shoppers?
- Kroger Digital Coupons
- Kroger Launches New Digital Coupon Center For Customers – Kroger
- Kroger launches its digital coupon center – The Columbia Dispatch