Kroger Ship to take on Amazon’s Prime Pantry
Kroger announced today the launch of “Kroger Ship,” a new delivery program for shelf-stable grocery products that appears to be an answer to similar services from Amazon.com (Prime Pantry) and Target (Restock).
Ship is being launched in Cincinnati, Houston, Louisville, and Nashville with plans to roll it out to additional markets over the next several months. At the start, customers will be able to order from a selection of more than 50,000 products and receive discounts on items that are added to a subscription list.
Kroger will deliver orders of $35 or more for free, and charge $4.99 per order for those falling below that total. In addition to discounts for subscriptions, Kroger will also offer opportunities to save money with promo codes and sales offers on select items. To generate interest, the grocer is offering 15 percent off the first order to customers testing the service.
The Wall Street Journal reports that Kroger developed the platform for the new service in-house using the expertise of its Vitacost.com team. The supermarket giant acquired Vitacost in 2014.
“Kroger Ship is our next step in creating a seamless experience that allows our customers to shop when and how they want,” said Yael Cosset, Kroger’s chief digital officer, in a statement. “Our new service is just one more way we are redefining the customer experience as part of Restock Kroger, bringing more convenience and options to shoppers across America. Kroger Ship complements and joins our 2,800 grocery stores, 1,250 curbside pickup locations and delivery service from 1,200 locations.”
- Kroger Launches Ship – The Kroger Co.
- Kroger Ship Beta
- Kroger to Launch Grocery Delivery Service – The Wall Street Journal
- Will Target Restock undercut Amazon’s Prime Pantry? – RetailWire
- Kroger buys Vitacost.com – RetailWire
DISCUSSION QUESTIONS: Will the Kroger Ship service help to “redefine the customer experience” at Kroger? How does it fit in with Kroger’s delivery and curbside pickup services?