Kroger Goes Au Naturale Nationwide

Apr 29, 2003
George Anderson

By George Anderson

Kroger has announced the national launch of its Naturally Preferred brand of natural and organic products.

“Our ‘Naturally Preferred’ brand creates value for our customers by offering a wide variety of high-quality natural and organic products that are an affordable alternative to more expensive national brands,” said Don McGeorge, Kroger executive vice president.

Moderator’s Comment: What are your thoughts on the
announcement of Kroger’s Naturally Preferred brand of natural and organic products?

Don McGeorge believes “Naturally Preferred is our ultimate
loyalty program because customers can buy this premium brand only in our stores.”
Anderson – Moderator

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