Kroger/Albertsons vs. Wal-Mart

By George Anderson
If the rumors are true and Kroger’s bid for Albertsons eventually leads to a takeover of its grocery rival, then the stage will be set for the combined company to take on Wal-Mart.
Wal-Mart would still be number one in the sale of groceries ($115.1 billion last year), but the combination of Kroger and Albertsons would move the company into a solid second position at more than $95 billion.
The deal, should it go through, would not be a clear cut win for Kroger. The retailer would gain added clout and move into markets where it doesn’t have any presence while gaining added share in others where it has been competing with Albertsons for customers.
But, as many pointed out in a report in The Wall Street Journal, companies have found acquisitions often do little to improve performance.
“We have not found that consolidation has significantly helped grocery retailers,” says Paul Weitzel, vice president of Willard Bishop Consulting. “A lot of the big chains went after scale to compete against Wal-Mart, and what they’ve found was that scale does not always mean efficiencies.”
Lehman Brothers Holdings analyst Meredith Adler also has concerns. She wrote in a note to clients that acquiring Albertsons “would create a distraction for a company already dealing with the threat of Wal-Mart’s expansion.”
Moderator’s Comment: Would a deal to buy Albertsons be good for Kroger? What do you see as the opportunities and challenges the company would face should
the rumored deal take place? –
George Anderson – Moderator
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14 Comments on "Kroger/Albertsons vs. Wal-Mart"
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Consolidation in the retail industry?!? Who’da thought?? Anyway, it’s interesting to see the different tactic in the food retail industry vs department stores: i.e. retaining local/regional nameplates vs. a single national banner (Macy’s, Dillards. et al.)
Of course, not all foodies follow the rule (R.I.P. Lucky’s), and the two industries are (perhaps) at different levels of maturity, but I think it makes an interesting comparison.
The market share Albertsons holds varies widely. Kroger will have too many diverse battles on too many fronts to be able to effectively win them all. Therefore, a deal that has Kroger buying Albertsons would be biting off more than they could chew.
There are, however, some obvious drug store divisions and other markets that could be best managed by another retailer. If Kroger could pick and choose, then the opportunity to improve their situation would be more available.
It all depends on the price paid. At many auctions, “the winner is the loser” because he/she pays more than the item is worth. Kroger will get some great real estate and a very difficult culture. It might be better to buy some regions and ignore the rest.
If they buy it all, Kroger would have to sell most of the Southern California Albertsons stores as they duplicate their existing Ralphs stores.
A better opportunity would have Kroger buying Jewel, Shaws, Acme, Albertsons Mountain West Division and possibly the free standing drug stores from Albertsons. These acquisitions would allow Kroger to “hit ’em where they ain’t” from a Wal-Mart perspective.
Historically, Kroger has done a better job than most of not totally screwing up new acquisitions. Safeway is probably the worst at this (Dominick’s, Randalls/Tom Thumb) with Albertsons (Lucky) coming in a close second in the turning gold to dross sweepstakes.
Overall, Albertsons’ acquisition of Lucky may be the definitive case study on how to take over a vibrant entity and run it straight into the ground. They couldn’t have botched the takeover more if they had sat down and said “how fast can we run Lucky out of the market.”
The realities of large scale mergers in this industry have been that the pre-merger synergy expectations simply are not met. All three major players have struggled with post-merger integration, both in terms of timelines and cost synergies.
Most large scale same-niche acquisitions seem to work best as real estate plays. Outside of that, regional expansion or regional market share growth has been the most successful form of acquisition. In those cases, the acquiring company either has no presence in the market, or a weak one, and the acquired operation becomes the core business.
The one advantage Kroger has is they do tend to treat regions semi-autonomously and have minimized the systems and process integration required.
Overall, I can see this as large enough to choke Kroger. An acquisition of this scale usually requires the acquirer be operating with peak efficiency in operational, finance, and systems areas. Is this true of Kroger?
This merger could work out if Kroger would apply the best of Albertsons’ customer service positions with the best of theirs. Kroger’s customer service is not the same caliber as Albertsons’. I have never observed their managers on the sales floor to assist or take comments from customers. Setting strong customer service standards could be a plus and add up to a winning situation.
I believe the Kroger company has no business buying additional Real Estate – literally. To be a strong competitor to Wal-Mart, Kroger may need to involve its developing employee resources to become more knowledgeable in keeping and gaining new customers. Just remember, Kroger was around long before Wal-Mart and its roots are sunk deep, especially on the East Coast. Albertsons seems like a likely alternative, but why not become stronger in the areas that would make Kroger a second and not a third? Being first is not always the favorable position.
Kroger needs to improve all their properties to be as great as Sessel’s was. The Sessel’s family had a fantastic store, in which all employees and customers were proud to be a part.
Kroger will be a Godsend to the Delaware Valley regions of Delaware, Pennsylvania, and New Jersey. The generic products that Kroger produces are of high quality and low price. That is what today’s consumer looks for and needs. This area where I serve needs to abandon ACME and its high costs and small profits. Kroger will fill the void and be an alternative to the so called super stores.