Kmart Provides Assistance to Unemployed Nationwide
Kmart announced earlier this week that it was going national
with its Smart Assist Savings Card, which provides customers who have lost
their jobs with a 20 percent discount on roughly 1,500 private label items
in the chain’s stores.
The Smart Assist program, which was tested in Michigan, enables
card holders to receive the added discount for a period of six months. Individuals
in the program are required to show their Kmart Smart Assist Savings card
along with valid state-issued unemployment verification and ID for signature
verification to receive their savings.
Tom O’Boyle, senior vice president, president, food and consumables
for Kmart, said in a press release, “We’ve seen in Michigan that the Kmart
Smart Assist Savings Card has helped cardholders keep good quality food on
the table and their households stocked with staples while they get back on
their feet. We hope that this program has the same positive impact across
A host of government officials have praised Kmart for offering
help to those in need.
Rep. John D. Dingell (D – Michigan),
said in a statement, “This
is good corporate citizenship and I want to applaud Kmart and its parent
company, Sears Holdings, for doing its part to help people who are struggling.
We have a lot of people in transition right now, and these displaced workers
will – like our state itself – get back on their feet and remember those
who helped during this time of hardship. Kmart has a long, proud history
in our state and I think people will recognize the company for this good
Questions: Will consumers reward Kmart for its “good deed" in offering
the Smart Assist program? What are your thoughts on the program only
applying to private label items?
- Kmart Expands Smart Assist Savings Card Across
America to Provide Needed Relief to Unemployed and Their Families – Kmart