Kings Cooks with New Book

Discussion
Oct 15, 2003
George Anderson

By George Anderson


Twenty years ago the Kings Super Market chain opened its first Cooking Studio in Short Hills, NJ. Since then, the chain has had numerous well-known chefs such as Carole Walter,
Nick Malgieri, Jean Yueh, and Michale Peters teach classes.


Now, Kings has taken 160 of the best recipes taught in its classes and compiled them into a four-color hardcover cookbook called Twenty Tasteful Years (Sillery & Partners,
Inc., $26.50).


Susan Loden, Kings Cooking Studio manager told the Star-Ledger, “It took about a year to pull this book together.”


“A lot of our classes are menu-driven, and so we did the book by menu and season,” she said. “That’s a favorite way to put a cookbook together.”


Kings’ customers can buy a copy in one of its stores or order by phone: 973.463.6500.


Moderator’s Comment: What other activities, such as publishing a cookbook, can or should grocers do to more clearly define their brand in the minds of
consumers?


The Cooking Studio epitomizes the Kings brand for many shoppers in the upscale areas that Kings serves. It’s all about the food. [George
Anderson – Moderator
]

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