KFC’s New Campaign Gets Fried

Discussion
Nov 20, 2003
George Anderson

By George Anderson


KFC has ended its advertising campaign aimed at convincing consumers that fried chicken could be included among the foods eaten in a balanced diet.


The commercials drew criticism from numerous quarters. The Center for Science in the Public Interest (CSPI) lodging a protest with the Federal Trade Commission (FTC) claiming
KFC was engaged in deceptive advertising.


Michael Jacobson, executive director for CSPI told the Associated Press, “This has been a PR debacle for KFC, trying to pass their fried chicken off as health food. It’s
just not flying; people see it as a joke.”


Moderator’s Comment: Will the fried chicken commercials pulled by KFC affect consumer confidence in the chain and its products?


Someone should send Michael Jacobson a bucket of KFC.


We’ve always considered fried chicken to be a part of our normal, albeit, unbalanced diet. Those who ate at KFC before will continue to do so. Those who
avoided fried chicken will do, as they’ve always done.
[George
Anderson – Moderator
]

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