Kellogg’s Raising Cereal Prices

By George Anderson


Citing higher prices for commodities such as corn, wheat and cocoa, Kellogg’s has announced it would take the price of some cereals up an average of two percent.


Moderator’s Comment: How sensitive is the ready to
eat cereal category to price? Will Kellogg’s competitors follow suit and raise
cereal prices or will they attempt to gain advantage by holding the line or
possibly reducing their own prices?

[George
Anderson – Moderator
]

BrainTrust

Discussion Questions

Poll

0 Comments
Inline Feedbacks
View all comments