Jack in the Box to Expand G/C-store Format

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Sep 19, 2002
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Robert Nugent, chief executive, of the Jack in the Box restaurant chain announced plans yesterday to expand the company’s Box C-Store format. This previously tested configuration includes a Jack in the Box restaurant combined with a convenience store and a gas station.


The San Diego-based chain of 1,847 stores is also adding 300 stores based on the anticipation that the company will experience double-digit annual growth over the next five years.


Other plans announced include:


  • Expanding store locations into the Southeast out of the chain’s western state base. This is part of a strategy to take the chain national.

  • Menu changes and a possible conversion to a fast casual restaurant format.

  • Increasing the percentage of stores operated by franchisees.

  • The possible acquisition of another food service business, perhaps outside Jack in the Box’ fast food competency.

Moderator’s Comment: What do you think about Jack in
the Box’ plans?


The Box C-Store format sounds very promising. Some financial
industry analysts are questioning whether Jack in the Box is getting away from
its core competency with menu changes intended to attract consumers beyond its
18 – 34 male base. [George
Anderson – Moderator
]

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