It’s Raining Shoppers

Jun 23, 2003
George Anderson

By George Anderson

Bad weather doesn’t leave much opportunity for outside activities, unless going
outside is a means to get to the store.

Retailers across parts of the rain-soaked Eastern US are finding that Mother
Nature’s unwillingness to cooperate is having positive effects on business.

A consumer interviewed by The New York Times, Iris Burnett, has spent many
past sunny summer weekends on her front porch.

This year is different, however.

“The bad news is, it’s raining all the time. “The good news is, the new mall
has opened.” Ms. Burnett added, “I’m spending at least 20 percent more time
in the stores.”

According to a piece in Newsday citing Stop & Shop sources, the chain has
seen an increase in bleach sales of 12 percent as consumers fight mold. The
same report says sales of burgers, buns and cole slaw at Stop & Shop are
being dowsed by the rain.

Moderator’s Comment: Besides selling umbrellas, what
opportunities does rainy summer weather present to retailers?

Question –What do you call the day after two consecutive
days of rain? Answer: Monday.

Retailers don’t mind rainy weekends at all.
Anderson – Moderator

Please practice The RetailWire Golden Rule when submitting your comments.

Join the Discussion!

Be the First to Comment!