Is Walmart.com the Next Amazon Online?
It used to be
wondered aloud if Amazon.com would someday become the Wal-Mart of the internet.
While it has become very successful, it’s hard to argue that Amazon has
achieved the same level of dominance in e-tailing as Wal-Mart has in the
world of brick and mortar stores. To further complicate matters, it now
appears that walmart.com wants very much to be the Wal-Mart of the internet
and has launched a new service that encroaches on territory that Amazon
has occupied until now.
offers items from other sellers for purchase through walmart.com. The items
sold through the site, a la Amazon, are shipped by partner merchants who
also handle returns. It allows walmart.com to expand its offerings and
generate revenue without significantly adding to its cost structure.
“We’ve added nearly one million
new items to our online assortment with the introduction of Walmart Marketplace,
making it even easier for customers to find more of what they want when
shopping Walmart.com,” Kerry Cooper, Walmart.com’s chief marketing officer,
said in a press release. “Working with select retailers, known for their
strong customer service and large online assortments of new merchandise,
gives our customer more reasons to choose Walmart.com when shopping online.”
CSN Stores, eBags
and Pro Team are retailers starting out day one with Marketplace. CSN (www.csnstores.com)
offers products in the baby, home, shoes, sporting goods and toy categories;
eBags sells handbags and luggage; and Pro Team is in the licensed sports
apparel and collectibles business.
and eBay are notable for expanding product offerings through partner merchants,
they are not alone. Sears.com, for example, sells auto parts from the Whitney
Auto Group through its site. Overstock and Buy.com also offer third-party
Burt Flickinger told The Associated Press, “Wal-Mart
is fully focused on winning against every key competitor on land and online.”
Questions: What will Walmart Marketplace do for Walmart.com? What will
it mean for its competitors online and those operating stores?
Adds Nearly One Million New Items With the Launch of Walmart Marketplace
- Walmart Launches
Walmart Marketplace – Seeking Alpha
- Wal-Mart Sets
Outside Offerings in Online Mall – The Wall Street
- Wal-Mart to sell goods from other vendors on Web – The