Is Forever 21 Encouraging Teen Pregnancy?
Some are questioning whether Forever 21, a young women’s
fashion chain, is in some way encouraging teen pregnancy now that it has launched
21 Maternity" line of clothes.
The chain maintains that the line was created
for an older demographic than its teen customers.
Critics of the line, according
to the San Jose Mercury News, have said
that three of five states where the chain has introduced the line have teen
pregnancy rates well above the nation’s average. Statistics from Planned Parenthood
of America show only one of the states, Texas, being in the top five of teen
Mitzi Sales, senior vice president for external affairs for Planned
Parenthood, told the Mercury News she thought it was "very, very
funny that cute maternity clothes might encourage anyone to become pregnant."
"I don’t think that’s why teens become pregnant," she said. "I
was surprised by how provocative some of the fashions looked … That’s where
the controversy would be, I think."
"We all know it’s not for teen pregnancy. In our minds it’s a little bit
ridiculous," Linda Chang, senior marketing manager for Forever 21, told
the Mercury News. "We’re hoping that the whole thing will blow
Discussion Questions: Do you think Forever 21 is encouraging teen pregnancy
with a line of maternity wear? How would you respond to these concerns if you
were running Forever 21?