Informercial Star Passes Away
Billy Mays, who took his exuberant, in-your-face
style to the small screen to sell a whole host of products in commercials
and longer-form infomercials, has passed
away at the age of 50 at his home in Tampa, Florida.
Mr. Mays, who is known for pitching Oxiclean,
OrangeGlo and a variety of other products on television, is
thought to have suffered a heart attack.
“He launched so many products, it was amazing.
I don’t know anyone more recognizable than Billy in the industry,” Mark Biglow,
a sales and marketing executive for Mercury Media, told CNNMoney.com.
Church & Dwight, which hired Mr. Mays to
pitch its OxiClean, Kaboom and Orange Glo brands,
has pulled those spots with his passing.
“It’s premature to talk about future plans.
All of our thoughts are with the Mays family at this time,” Bruce
Fleming, chief marketing officer of Church & Dwight, said in an e-mail
What do you see as the future of infomercials? What did Billy Mays mean
to the business and what effect will his passing have on it?
- Billy Mays: An Industry Loses Its Voice – CNNMoney.com
- Billy Mays, OxiClean pitchman, found dead