IKEA Goes Public, Sorta
Alla and Alexander are on display. The couple is currently living in a 55 square-meter glass box outside an IKEA store in Moscow as part of a promotional campaign for the retailer.
The entire abode is decorated with items for sale available in IKEA’s new catalog and, understandably, the promotion is drawing a lot of attention.
Alexander (last name withheld) told Reuters, “You see someone standing next to the sofa and then you see it’s someone standing on the other side of the glass. That has been what is unexpected. But, we are trying to live and have a normal life.”
Living a normal life can be difficult, to say the least, when your life is not only on display for people walking by but is also being beamed out on the internet via a webcast. The rooms in the glass house are equipped with cameras and audio hookups.
Click to check out Reuters
video report: IKEA lifestyle exposed (1:28
minutes running time).
Discussion Questions: What do you think of the IKEA promotion in Russia? Should IKEA try it here? Why or why not?