IKEA Furniture Gets a Second Life
It’s certainly not news
that consumers from countries around the planet love IKEA’s home furnishings
and low prices. Now, it seems that the love of IKEA goes on after the initial
sale with consumers willing to snatch up secondhand items, as well.
In Sweden, a new online
marketplace appropriately named I Love IKEA (www.iloveikea.se)
is looking to buy and sell used furniture from the international retailing
giant. The company intends to expand to the rest of Europe in the near
According to a report
on the Springwise website, buyers can search for available items by geography
or product category. I Love IKEA claims over 20,000 ads appear every month
in print and online in Sweden alone for used IKEA goods.
What do you think of the opportunity around a site for secondhand goods
from a respected retail brand such as IKEA? Are there other retail brands
that could benefit from a similarly focused approach?