Hy-Vee Looks for Healthy Returns at Checkout
The message on the Blue Zones website is, “We help
people live longer, better lives by optimizing their lifestyle and surroundings.” It
now appears that part of the surroundings includes a checkout lane at a Hy-Vee
in Albert Lea, Minn.
The Blue Zones checkout lane features items such as fresh
fruit, granola bars, seeds, nuts and other healthy snacks rather than the candy,
gum and other items sold at the typical front-end.
Amy Pleimling, a dietitian
with Hy-Vee, told The Albert Lea Tribune that
the store has seen a 42 percent increase in the items sold at the Blue Zone
checkout since it opened.
The new lane is not considered one of the “main” checkouts
in the store and is sometimes closed when others are open, according to Ms. Pleimling.
Even so, she told the Tribune, “Parents send their kids to that
lane for a snack, and then they’ll return to the lane they’re checking
Blue Zones founder and best-selling author Dan Buettner brought
the idea of a healthy checkout to Hy-Vee as part of Albert Lea’s Vitality Project,
which looks to raise awareness of health issues.
Discussion Question: Are checkouts with healthier snacks something that will catch on with other supermarkets?