Home Depot Offers Trade-In Programs to Drive Sales
Home Depot is looking to get consumers to stop trying to
get by with their old power drills and holiday lighting by giving them an
incentive to trade-in the old items for discounts on the brand spanking new
The do-it-yourself chain is offering consumers 15 percent
off the purchase of a new lithium-ion drill with the trade-in of an old tool.
According to a Home Depot press release,”Lithium-ion chemistry
is not harmful to the environment and it outperforms NiCad by as much as
50 percent, requiring less charging time and saving energy.”
is also giving shoppers a $3 coupon on new LED holiday lighting when they
bring in old strands. LED lights use up to 80 percent less electricity than
standard mini lights while lasting up to 10 times longer, according to Home
Depot. The Christmas lighting deal is good from Nov. 5th to Nov. 15th and
comes with a limit of five per customer.
Home Depot is accepting the trade-ins
as part of the company’s Eco-Options program that promotes more energy efficient
products. According to the chain’s estimates, it sells roughly $3 billion
in Eco-Options products over the course of a year.
Questions: What is your reaction to Home Depot’s trade-in program? Do you
see trade-in programs become more common in a wider variety of retail product
categories and outlets?
- The Home Depot to Expand Its Recycling Efforts
With Christmas Light and Power Drill Exchange – The Home Depot/PRNewswire-FirstCall
- Home Depot to trade-in drills, holiday lights – The Atlanta Journal-Constitution