Home Depot Brings Appliance Biz Online

Dec 28, 2004
George Anderson

By George Anderson

Home Depot is pleased with the response its gotten from consumers looking to buy washers, dryers, refrigerators, stoves and other household appliances in its stores and now it’s going to offer the same products for sale online.

In a statement released today, Bill Lennie, senior vice president of Merchandising, Decor for The Home Depot, said, “We are pleased that a growing number of consumers are shopping for appliances at The Home Depot as a result of the value, innovation and convenience we offer. Our enhanced Web site now makes it even easier for customers to investigate and buy appliances.”

Consumers will be able to conduct a search on HomeDepot.com for the appliance they want based on product attributes and features. The company said detailed product information and a comparison tool will help online shoppers narrow their list of choices. An online wish list will save choices for consumers to either make a purchase online or print out when going to a store to buy.

According to company, “When customers place orders online, an associate from The Home Depot will telephone them to arrange delivery, as well as to confirm availability, required parts, installation charges, optional extended service plan coverage and local sales tax. If a customer chooses to return or cancel an appliance order, he or she can contact The Home Depot through a toll-free number that will be provided, and a customer service representative will be assigned.”

Moderator’s Comment: What will be the impact of Home
Depot selling appliances online for its total appliance business?

George Anderson – Moderator

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