Hispanic Market a Blockbuster

Nov 01, 2002
George Anderson

By George Anderson

Hispanic consumers spend about $500 billion annually and Blockbuster, the movie
rental chain, wants to get a bigger share of those dollars, says Reuters.

Blockbuster is installing special purple DVD and video sections with movies
of interest to Hispanic consumers in approximately 1,000 of its stores. Stores
with these sections will incorporate Spanish language signage and stock add-on
items such as candy, snacks and beverages with a strong Hispanic franchise.

Moderator’s Comment: Are retailers taking advantage
of store-specific merchandising opportunities? What are the keys to maximizing
performance in this area?
Anderson – Moderator

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