Hershey Goes Sugar-Free for $40 Million

Mar 19, 2003
George Anderson

By George Anderson

Hershey Foods announced yesterday it is rolling out new sugar-free chocolates under its Hershey’s and Reese’s brand names. Product is slated to begin shipping this month.

Judy Hogarth, a Hershey spokeswoman, told Reuters, “The product is being marketed to all people who are concerned about their sugar intake, especially to people with diabetes and those on a low carbohydrate diet.”

Hershey projects first year sales of $40 million for its Reese’s Sugar Free Peanut Butter Cups Miniatures, Hershey’s Sugar Free Dark Chocolate Candy, Hershey’s Sugar Free Chocolate Candy with Almonds and Hershey’s Sugar Free Chocolate Candy.

Moderator’s Comment: Will Hershey’s sugar-free chocolates
introduction be successful?

Between the followers of Dr. Atkins and the growing number
of people with type 2 diabetes, Hershey’s sugar-free chocolates are products
whose time has come. [George
Anderson – Moderator

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