Here Come the Costco Brides
Costco (that’s right, Costco) is testing full-service wedding
boutique departments at some of its clubs.
The retailer has begun hosting traveling
trunk shows featuring six exclusive wedding dresses from bridal designer Kirstie
Kelly in sizes from two through 24. Prices will range from $699 to $1,399,
advertised as starting 40 percent below normal retail. Special dressing rooms
are being built in each of the clubs for the test.
"In today’s world, many brides-to-be are paying for all or part of their
weddings and are becoming very savvy about how to find a beautiful, high-quality
wedding gown at an affordable price," said Ms. Kelly, in a press release. "The
Kirstie Kelly Signature line offers all the splendor of finding the perfect
wedding gown but at a Costco price."
Costco’s move follows others into
the bridal business. Last year both Nordstrom and Urban Outfitters introduced
their own concepts. In separate RetailWire polls,
97 percent thought Nordstrom had a good or excellent chance to succeed with
its concept. Fifty-three percent gave the same marks to Urban Outfitters.
stores to add full service wedding boutiques – NBC/WALB
- Costco to sell designer wedding dresses at 40 per cent off (but don’t worry
– you won’t have to buy in bulk) – The Daily Mail
- Kirstie Kelly Signature Bridal Collection Hosts Exclusive Trunk Show at Select
Costco Locations – Kirstie Kelly/Marketwire
- Signature – Kirstie Kelly Couture
Discussion Questions: Will women go to Costco to buy their wedding gowns? Will Sam’s and BJ’s follow Costco’s lead?