Healthy Sales Growth to Be Driven by “Nutrajunk” Foods
Marketers have largely overcome the challenge of maintaining the flavor and taste of a food with nutraceutical elements by using new technologies and ingredient implementing techniques, according to “The U.S. Market for Nutraceutical Foods and Beverages,” a newly published Packaged Facts report available at MarketResearch.com. Virtually every product now has the potential to be reformulated as a nutraceutical food, including alcoholic beverages, candies and desserts, due to these improvements.
“It seems that the development of nutraceutical products is poised to explode,” says Don Montuori, Acquisition Editor for Packaged Facts. “We have already seen meats with cholesterol-lowering properties, such as stanol ester, and the market innovation does not look like it will stop there. Many experts predict that candies with medicinal properties will become very popular in coming years, giving parents an easy method of getting vitamins and nutrients into their children’s diets.”
In the last year several new products in the meat, water, and candy categories have been introduced with nutraceutical positioning. While regulatory complications may hinder the rapid development of some new products, sales of nutraceuticals reached $17.2 billion in 2001, up from $16.5 billion in 2000, and are expected to exceed $22 billion by 2006.
Moderator Comment: Will the market for nutraceuticals be as large as predicted by many?
If something sounds too good to be true than it probably is. Still we’d love to see the day when we can get a super-sized order of healthy chili cheese dogs, fries and beer. [George Anderson – Moderator]
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