H-E-B Moving Closer to Big D
H.E. Butt Grocery is the grocer in its home market of San Antonio.
It’s done very well in the Houston market, as well. Now, the company is looking
to North Texas and the Dallas/Ft. Worth area as the newest land to conquer.
chain, which operates four of its high-end Central Market stores in the area
(Dallas, Fort Worth, Plano and Southlake), is opening its first H-E-B supermarket
in the city of Burleson this Friday.
Jeff Thomas, who manages H.E. Butt’s Central
Texas region, told the Fort
Worth Star-Telegram that the new 88,000 square-foot store is 15 miles from
an H-E-B in Cleburne and 30 from another in Waxahachie, making the Burleson
natural progression for growth of our H-E-B Stores in North Texas.”
Ford, Burleson’s director of economic development, told the NBC affiliate
in Dallas-Fort Worth, “I think this is a good entry point from a distribution
standpoint. They have a center, a distribution center, in Temple so it’s an
easy way to service a store in the south end of the Metroplex.”
store is moving into a highly competitive market (see yesterday’s
RetailWire discussion on the milk price war between Aldi and 99c Only stores) that includes
Albertsons, Brookshire’s, Fiesta, Kroger, Tom Thumb and Wal-Mart.
the unit director for the H-E-B in Burleson, said in a statement, “It’s
the best fresh meat, produce, and seafood by far. It’s prices so low
that you can fill your cart without emptying your wallet. It’s handmade sushi,
a tortilleria, bakery, cook ‘n grill, and car wash. It’s everything you’ve
wished for and some exciting surprises you didn’t even know you wanted.”
Is the Burleson store the entry point for the H-E-B format into the Dallas-Fort
Worth area? How successful do you think it will be?
- H-E-B to open first Metroplex grocery store – Ft. Worth Star-Telegram
- H-E-B Store Opens in Burleson on Friday – NBC Dallas-Fort Worth
do we have in store for Burleson? – H.E. Butt Grocery