Groupon/Quiznos Deal Goes for Repeat Customers
"One and done." That’s what a restaurant
manager told us about his experience with daily deal sites a la Groupon and
LivingSocial where a special offer brings customers through the doors who then
never return as they follow more discounts to other places.
A new national
deal offered by Quiznos through Groupon is looking to break through the cherry-picker
mentality and get consumers coming back for more subs and salads. Here’s
the deal: For $25, consumers get a punch card for eight sandwiches or salads,
roughly $50 worth of grub. More than half of Quiznos’ franchisee
stores will be participating.
"I don’t think either Groupon or Quiznos was interested in pursuing
flash-in-the-pan," Michael Roper, Quiznos’ chief operating officer,
told Crain’s Chicago Business. "We wanted an opportunity to generate
new regular customers. For them, repeat business is critically important. It
gives their business value if they can create more value for a customer like
Discussion Questions: Are daily deal sites an impediment to retailers trying to capture repeat customers? Will the Quiznos/Groupon deal address that issue?