Groupon Offers Rewards for Loyalty
Loyalty may not be able to be bought, but Groupon is hoping that throwing more discounts at consumers might be able to help them rent it for awhile.
Groupon Rewards will debut next month in Philadelphia and will later be rolled out to other cities. The program, according to the company’s blog, provides consumers with even greater rewards for repeat visits to participating merchants. Consumers don’t need to carry a loyalty card or check-in with a mobile device to receive credit. All that is needed is for the consumer to use the same credit card registered on Groupon to be tracked.
According to the Groupon Blog, “What’s exciting about Rewards is how easy it is for both merchants and consumers. As a shopper, you don’t have to worry about a loyalty card or remembering to check in—we do all the work behind the scenes. And as a merchant, Rewards works with your existing POS system to help you track redemption and ROI while incentivizing future purchases.”
The Associated Press reported that consumers who spend enough money may receive an 80 percent discount on a purchase instead of the standard 50 percent off.
- Announcing Groupon Rewards – Groupon Blog
- Groupon newest deal to reward customer loyalty – The Associated Press/Yahoo!
- Groupon Closes The Redemption Loop With Loyalty Rewards – TechCrunch
- The Groupon loyalty initiative: Discounting customer relationships? – Colloquy
- Groupon Rolls Out Loyalty Program to Try to Make Merchants Happier – All Things D
Discount Questions: Will Groupon Rewards succeed in building repeat business for participating merchants? Will Groupon Rewards customers eventually patronize these businesses without the discounts?