Grocers Look to Gas Up Business


By George Anderson
Shop ‘n Save is the latest seller of groceries to announce it is installing gas pumps on its premises to drive traffic in its stores.
The Pittsburgh-area supermarket chain expects to have gas stations operating at two stores by early in this summer with others to follow.
Customers at the two stores will be eligible for discounts on gas through Shop ‘n Save’s Pump Perks program.
Shop ‘n Save president Lee Armbuster told the Pittsburgh Post-Gazette that he expects pumps will eventually be installed at all 20 company-owned (Supervalu) stores, as well as many of the 60 locations managed by independents.
Moderator’s Comment: Do gas stations at supermarkets, supercenters, warehouse clubs, etc., effectively spell the end of the independent gas station?
How do retailers that are limited in their ability to subsidize discounts on gas with the sale of other products compete in this environment? –
George Anderson – Moderator
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8 Comments on "Grocers Look to Gas Up Business"
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The situation in the UK seems to be almost the opposite. First off, we have few independent gas stations left in any case. They are virtually all owned by a handful of major oil companies. Secondly, there are not all that many (relatively speaking) supermarkets selling gas. But what we do have is a rapidly expanding range of convenience stores linked to gas stations. Expanding in number, size and range of products. Which makes the result sort of similar to what you have in the US but coming from the opposite direction i.e. first the gas then the store.
Location; service to its customers; and offering a convenience store outlet with drinks and food will keep independents in business….just like the strong community-oriented independent grocers!
I agree with Ron. This should serve as an ongoing wake up call, though, to c-stores, to improve their offerings, service, and cleanliness.
I think convenience becomes a less compelling factor in gas purchase decisions when the price of gas reaches the point of consumer discomfort. I started going out of my way to buy gas at Costco when the pump price went over $2; last fill-up cost $2.07 when the going rate at the Conoco around the corner was $2.29.
FYI: I never go into Costco when buying gas, and I never buy anything more substantial than a Diet Coke at convenience stores. I do miss the chance to get a car wash, though. Maybe c-stores could make up for lost sales to big chains by offering free car washes with every fill-up.
Gas is still a convenience buy. If a shopper is going to the supermarket, club or supercenter, then, yes, those retailers will capture sales from g-stores. But shoppers are much less likely to pass a g-store to go to a supermarket selling gas. Even if there is a discount offered at the supermarket or club, the convenience factor, which also includes hours of operation and service speed, is going to keep that g-store in business.