‘Grocerants’ Level Playing Field

By George Anderson

Grocery stores are going into the food business. Supermarkets such as Wegmans in New York, Byerly’s in Minnesota and Draeger’s in California are operating restaurants serving meals that even foodies can love and they are doing it with products that come straight from their store shelves.

A January 3, 2003 article in the Wall Street Journal says these “grocerants” are an attempt by some to transform themselves from “commodity vendors to mass-market chefs” in the eyes of consumers.

Moderator’s Comment: What is your view on “grocerants”?

A “grocerant”, assuming the food is good and the service
is exemplary, is a means to the end of stores marketing primarily on price strategies.
[George
Anderson – Moderator]

• Supermarkets’
  New Gimmick — The In-House Gourmet Eatery – The Wall Street Journal