Grocer Looks for Organic Growth

Discussion
May 28, 2003
George Anderson

By George Anderson


The Irish supermarket chain, Superquinn, has made the decision to begin growing its own organic food to offset shortages in supply and keep pricing under control.


Superquinn sells more than 200 organic food lines but has encountered supply problems as demand has soared in the Republic.


Just-Food reports Superquinn has a 140 acre plot it intends to farm to produce items currently imported such as cauliflower.


Moderator’s Comment: How much of an issue are supply shortages in organic foods? What are your thoughts on Superquinn’s answer to its own supply challenges?


This is an act of genius by one of the world’s greatest merchants. Consumers will be secure in the knowledge Superquinn is controlling the quality of the
food they eat from the farm to the table.
[George
Anderson – Moderator
]

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