Google Looks to Take Bite Out of Apple’s iTunes
Apple’s iTunes is the biggest force in music retailing today.
The company represents roughly 70 percent of all legally downloaded tunes and
28 percent of all music sold, regardless of the delivery format. It has gone
head-to-head with Amazon, Best Buy and Wal-Mart and won.
Now, a rumored new
player to the music business believes that it can give Apple a run for its
money. Google, the internet giant and perhaps the company most likely to give
Apple’s iPhone serious competition, may offer
music via wireless downloads or streaming services. Reports suggest that Google
Music (a name discovered by TechCrunch) may be ready to go live this fall.
According to CNET, an integral
element of Google’s plan is likely to be the recently acquired Simplify Media.
The cloud-based service allows Mac and PC users to stream
songs from their iTunes or other libraries to other web-enabled devices such
as smart phones. Google plans to incorporate Simplify’s technology into future
versions of its Android operating system.
Expectations are that Apple will move
to a cloud computing platform at some point. The company’s acquisition of Lala
(later closed down) was thought at one point to be a move to provide a streaming
version of its iTunes service.
Discussion Question: What
do you think about the prospects of a Google music service and the implications
for Apple and others in the business?
- Google music store could launch this
fall – CNET
- Google’s iTunes
Competitor Will Likely Be Called Google Music – TechCrunch