GMA Goes Beyond Grocery

Discussion
Jul 24, 2003
George Anderson

By George Anderson


The Grocery Manufacturers of America (GMA) has announced changes the association says will better enable it and its members to address cross-channel challenges and opportunities.


GMA has named staff to serve as “channel leaders”.


Mark Baum, executive vice president, will lead the cross-channel effort while being responsible for grocery.


Rick Abraham, vice president, industry affairs, will be the channel leader for drug stores.


Pamela Stegeman, vice president, supply chain and technology, will lead the mass merchandiser and club store effort.


Tyler Cluverius, senior manager, supply chain and technology, will be the value channel leader.


Sharon Boyle, senior manager, industry affairs, will handle foodservice.


Dan Bushey, senior coordinator, industry affairs will serve as channel leader for the convenience store industry.


“GMA members represent the total spectrum of the CPG sector. All channels of distribution — supermarket, drug, mass, value and convenience — are important to some or all members,” said GMA president and chief executive officer C. Manly Molpus.


“As we have learned in our latest efforts to promote the Global Technology Initiative, including EPC, RFID, UCCNet, global standards or the Global Data Registry, this work needs to be done across all channels,” he added.


Moderator’s Comment: Will GMA’s channel-specific strategy
enable it to be more responsive to the needs of its members?


Channel blurring leads to trade association blurring.
GMA’s channel leaders will serve as the liaison to foster joint industry initiatives
on shared issues of concern.
[George
Anderson – Moderator
]


GMA Aligns Industry Affairs
to Multi-Channel Approach – GMA Press Release
(Download – MS
Word format)

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