Gigante Wants to Be Big in USA

Discussion
Jul 08, 2003
George Anderson

By George Anderson


Gigante, the Mexican retailer, has announced it plans to speed up its store
expansion in the US to meet the needs of the growing Hispanic market. The chain
plans to open three stores this year instead of the one it has been opening
on an annual basis since 1999.


Manuel Cullen, investor relations manager, Gigante told Reuters, “There was
always an intention to grow at a faster pace, but for one reason or another
it hasn’t been possible. Now we’re maintaining the intention to expand. We’ve
learned, and results are coming quickly.”


Moderator’s Comment: What are your thoughts on Gigante
speeding up new store openings in the US?


We found it interesting to see Gigante speeding up store
openings here when its Mexican same-store sales were down seven percent in the
last year. Presumably, Gigante’s sales are being hurt by the Wal-Mart de
Mexico juggernaut. We wonder whether it will do any better north of the border
against Wal-Mart and others?
[George
Anderson – Moderator
]

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